I’ve run businesses. Now I run them with data.

For years I led sales teams at startups like Housell, Cabify and Take Eat Easy: proptech, mobility and food delivery, three different industries with the same underlying challenge. From day one I had to choose how to lead. I could keep pushing and pushing (leadership by fear, which works for a week and burns people out for good), or I could work for my team, understand where each person needed help and give them a clear plan to improve. I chose the second. And I found it was only possible with one thing: data.

Not to control people. To support them, set the focus and make every conversation about what really mattered. I started building my own dashboards in Power BI out of sheer necessity. At Cabify, that way of leading helped grow the B2B business by 800% in 21 months, with the most profitable sales team in the company. The more I built, the clearer one thing became: what I loved wasn’t only leading with the tool. It was building the tool.

So I made the jump. I specialized in Business Intelligence, and for more than 6 years I’ve been helping other leaders do what I did: stop steering blind and use data as the map to their goals. Not as a technician who learned to build dashboards, but as someone who ran real businesses first and knows what it feels like to need a compass and not have one.